Domain Rating, or DR, is a score from 0 to 100 that measures how authoritative a website is. The higher the DR, the more valuable a citation from that site is for your own rankings.
DR is a metric created by Ahrefs, one of the leading SEO tools. It is calculated based on the number and quality of other websites linking to a given domain. A site like Yell.com has a DR of 82 because thousands of reputable sites link to it.
When your business is listed on a high-DR directory, that site passes some of its authority to your website. A citation on a DR 80 site is worth dramatically more than one on a DR 10 site. Not all directories are equal.
For UK local businesses, focusing on directories with a DR of 40 or above gives strong results. CitationHQ targets directories ranging from DR 20 to DR 100, with the majority of tier-one directories sitting between DR 60 and DR 85.
DR measures the whole domain. You may also see DA (Domain Authority, from Moz) which measures something similar. Both are useful proxies for directory quality - they correlate strongly with real-world ranking impact.
CitationHQ targets 55+ UK directories with DR 20 to 100 coverage - the directories that actually move the needle for local rankings.
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